"I had always dismissed personal branding as 'woo-woo' and didn't think it would have an impact on my career - particularly as I was overachieving in my position.

But my presence - from both an online and personal perspective - was not one of a leader. And it took me a while to get to terms with this and to recognize that it was holding back my progression.

With the support of the team I put together a practical strategy that actually made sense to me, and not only did I make the step up I knew I deserved - I feel I've actually grown a lot as a person too